Inside the Minds: The Insurance Business is an authoritative, insider’s perspective on the ins and outs of this dynamic industry and the future of the business, on a global scale. Featuring Chairmen, Presidents, and CEOs, representing some of the top insurance companies across the nation, this book provides a broad, yet comprehensive overview of the current state and future shape of the industry.Discussing the inner workings of the business and the key factors that differentiate insurance companies from each other, as well as identifying the biggest risks companies face and ways to hedge these risks, these authors offer practical and adaptable strategies for generating revenues and profiting year after year. From the processes involved in determining a premium for a new customer, processing a claim, and investing the cash from policies, hitting on the essentiality of building a strong brand identity and achieving credibility, to overall tactics around marketing! and customer relations, these authorities articulate the finer points around the business now, and what will hold true into the future.
The different niches represented and the breadth of perspectives presented enable readers to get inside some of the great innovative minds of today, as experts explore in detail what it takes to secure long-term success in this ever-evolving industry.
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